Brand Development

Ai Insurance

Refreshing an existing brand with the infusion of colour.
The Ai Insurance Organization Inc. team was feeling embarrassed by their rather colourless marketing. I delivered designs that make them feel confident when they pitch clients. Colour was key. I added a vibrant green, majestic purple and a corporate blue to spice up the existing black and white look. I also added some greys to use as secondary colours. In addition, I created a brand standards guide to refine the typography and help the internal marketing team learn how to use the logos, fonts and colours. I essentially served as the brand police.

In addition to the guidelines, I developed a design system/layout for their marketing pieces. I streamlined the use of fonts, colours and grids to create a unified, consistent look across their marketing materials. On the website, I offered high level creative input and collaborated with UX designer, web programmer and Ai internal marketing team.



Colour Palette

Brand Guidelines



Thank you notes

Banner Sign

Job Posting