Brand Identity

Ancient Paths Wellness

A new identity for a sound therapy spa that helps people find peace and calm.
I had never heard of sound therapy until Jenn called me and asked me to brand her new business. This interesting realtor turned sound therapists had a very clear vision in her head, but she was struggling to get it on paper. We had many long conversations and I slowly gleaned out what she wanted. I translated her words into visuals that reflect her desire to create a wellness clinic that breeds calm, healing and peace. The logo is a hand drawn “a” at the centre of a labyrinth. Just as you explore a labyrinth and (hopefully) reach of a place of healing and greater understanding, so too does the experience at Ancient Paths Wellness. Jenn guides her clients on a sound journey to help them heal and and gain a greater understanding of life. The soft colour palette reinforces the peaceful, soothing ambiance of the spa.



Colour Palette

Mood Board


business cards