Canada Post

Winner of the Canada Post design competition and Graphis Magazine Silver Award.

Canada Post commissioned this stamp to commemorate the 100th anniversary of John McRae’s famous Remembrance Day poem, In Flanders Fields.

Via q30 design, I did numerous design concepts, as well as an in depth literary study of the poem. My degree in English literature really came in handy when it came time to write the rationale for my designs!

The rather haunting mood of the poem is subtly represented by the ghost like crosses layered into the poppy.


I took a photograph of a poppy, then layered it with a photo of graves, the silhouette of a soldier and an ominous sky. This montage of illustrations and photographs visually depict these specific lines of the poem:

In Flanders Fields the poppies blow
Between the crosses, row on row,
That mark our place; and in the sky
The larks, still bravely singing, fly…

The silhouette of the soldier subtly stands as the iris of the poppy; the soldier is at the center both literally and metaphorically. This is an intentional reminder of the human element of war.


Click the images below to view some of the deliverables.