Hello there,


Thank you so much to all of you who sent kind feedback after my first newsletter! Many of my New Year’s resolutions have already entered the Quitters’ Club, but this newsletter is staying! Curious, have you kept any of your resolutions? (not intended to incite any guilt : )

 

I just can’t bring myself to make a heart illustration or typeset a cheesy cliché in curlz. So, today, I’m sharing things I love: the brand identity for a fashion designer and one of my favourite cookbooks. I’m also sharing interesting typographic renditions of the word “love” on graffiti & tea towels (yes, even drying dishes can include great design).

 

While my specialties are graphic design and branding, in this newsletter, I’m deliberately exploring design in broader terms. Design is everywhere and I want to celebrate that. I also believe that good design (and beauty in general), helps us to see more clearly. By no means am I implying that a beautiful logo will create a mountain top experience, but I am saying that beauty has a way of waking us up to a different way of seeing life. Is there something beautiful that has helped you see life from a different perspective?

 

Also, with all of the bad news out there, I want to tip the scales in favour of beauty and love. I hope you have a Valentine’s day filled with goodness – red wine, chocolates, the one(s) you love, and an afternoon nap! If I play my cards right, my kids will be giving me pipe cleaner hearts and I’ll be buying some chocolate on sale February 15! Am I the only one who does this?!

 

I would love to hear your thoughts about what I send and please feel free to share things you love with me too!

Janice Carter

Fashion Brand Identity

This poster is beautifully designed, with colour blocking – vibrant red and orange, contrasted against the greyscale photo. Designed by Paprika, the Montreal-based graphic design studio, this poster is part of the brand identity for the Balenciaga couture exhibit at the McCord Museum. To see the other pieces of this brand identity, explore here. I have long admired Paprika’s work – check out their site if you want to see more inspiring design pieces. If you’re interested in fashion, visit the Balenciaga exhibit.

Cey What Now?!

Cey Adams is a visual artist who emerged from the New York graffiti movement. I first learned of his art at the HOW Design conference. I immediately fell in love with this piece. He’s taken a relatively dismal piece of real estate and elevated it to a place of beauty. Wouldn’t you love a surprise like this as you’re walking down the street? It’s a good reminder that art does not have to be confined to an art gallery.

Love Doing the Dishes

I found these towels at the Bitter Southerner General Store. Quite frankly, I don’t even recall how I landed on their website. I love the messaging and the typography on these towels. How fun would it be to replace utilitarian Kitchen Aid tea towels with these ones?

 

On the path of Love
we are neither masters nor the owners of our lives.
We are only a brush in the hand of the Master Painter. – Rumi

Plenty of Love

This cookbook by Yotom Ottolenghi is one of my favourites. No joke, he transforms things like cauliflower and brussel sprouts into culinary delights! Ottolenghi is an Israeli-born British chef, restauranteur, and author.

How can I help?

Have you fallen out of love with your brand identity? Are you embarrassed by your lack of marketing materials? If you wear many hats as a marketing or communications executive, business owner or agency, but may not want to wear a beret, I offer you my expertise in brand identity and print & digital marketing. You could also benefit from my obsession with details, love of “to do” lists and project management skills. 

Reach out and let’s talk.