Wearing many hats
but no beret for you?
I can help.

Logo + Brand Development

Whether you need a logo or a full brand identity for a small business or large institution, I can create a visual language that reflects your brand story and resonates with your stakeholders, constituents, and clients, including:

  • Logo design
  • Logo identity system
  • Brand standards guide
  • Brand audit
  • Comparative landscape (I research your competition so you can see what visual languages they’re using, so you can see how you fit into the landscape)

Digital & Print Marketing Materials

From brochures to annual reports, online and off, I offer creative visual solutions that engage your audience, including:

Digital Marketing

  • Web Design
  • Social Media Graphics
  • Ads
  • Brochures
  • Presentations

Print Marketing

  • Annual Reports
  • Brochures
  • Posters
  • Direct Mail
  • Ads
  • Stationery Suites
  • Promotional
  • Materials
  • Signage
  • Event Graphics

You Always Also Get My
Special Project Management Process

I am a reliable, organized creative (no, it’s not an oxymoron) who likes to stick to a schedule & a budget. I can also help you stay on track and ensure that your projects are completed on time. If it helps you, I’ll send reminder emails, “to do lists” and work back schedules. (You’ll thank me when we’re done. Your boss will love you!)

“I have had the pleasure of working with Janice in a freelance capacity a few years ago. She is always professional, honest, communicative, responsible, fair and positive. She is very thorough and highly detailed. I always welcome any opportunity to work with Janice – she’s fun, fabulous, and a great coworker!

Kate Spencer, Owner of KAS Productions

My Process

1. Meet & Greet

No pressure, no fee. We have a chat about what you need and assess if we’re a fit. I will ask a lot of questions about your business and what you need. – so be ready.

2. Proposal

Once we’ve had a good conversation and decided it makes sense to continue, I’ll write a proposal that outlines your objectives, my solutions and deliverables and, of course, timelines and investment. (And i will present it to you in real time so we can make sure it fits your needs.)

3. Getting Started

Once we settle on the proposal, I will send you the paperwork (invoice and a contract). My policy is 2 term billing: 50% deposit at the onset and 50% at the end.

4. Creative Session

Big brain thinking. Aerial view…
Depending on what the project is, we start with a creative session. We may jump right in talking about the personality of your brand, your organizational goals and your marketing objectives. Don’t be surprised if I listen more than I speak. That’s my creative process. Or we may get right to the nitty gritty of the marketing piece you have in mind. Either way, we collaborate, kick around some ideas and have some fun too. 

5. Initial Design Concepts

With all the info in my brain, my creative process begins. My goal is to translate your business objectives into a visual language that will speak to your audience. This means I drink copious amounts of coffee while researching, brainstorming, writing, and drawing. The fruit of that effort is usually mood boards to provide options for colour palettes, typefaces and imagery or illustration styles to best reflect your business. (If you already have a brand standards guide, I will skip the mood boards and move straight to designing your materials.) After I’ve percolated and slept on it, I whittle my options down, cross my fingers and share the initial presentation.

6. Delivery

Based on your feedback, I go back to my desk to make slight modifications to the initial designs. When everyone is happy, I then move on to the final art. I meticulously review every last detail and build the final art files. Depending on your preference, I will send the final files to yourself or your supplier. If you’re not comfortable managing the production process, I can do it for you.

7. Celebrate

Now go out and celebrate the completion of your new and improved visual tools! If you need anything past this point, I’m only a phone call away!


"Listen twice as much as you speak." ​