A kid-friendly brand identity for a paediatric dentistry clinic in Toronto.
The Junction-area clinic was founded by Dr. Karen Stallaert, a pediatric dentist, entrepreneur, mother of four and all around Superhero. Over the years, Dr. Karen has observed how many little ones are scared to go to dentists, yet find courage when role playing superheroes. Hence the name “Superkids” and the accompanying superhero visuals. I collaborated with Dr. Karen, as well as the architect, sign manufacturer and web programmer to devise the brand identity and accompanying signage and marketing materials.